![Sub Pop at 30: How a Seattle record label's storied past prepared it for the future | The Seattle Times Sub Pop at 30: How a Seattle record label's storied past prepared it for the future | The Seattle Times](https://images.seattletimes.com/wp-content/uploads/2018/08/a61192cc-9438-11e8-91c5-25f3cc8633dd.jpg?d=780x519)
Sub Pop at 30: How a Seattle record label's storied past prepared it for the future | The Seattle Times
![Sub Pop at 30: How a Seattle record label's storied past prepared it for the future | The Seattle Times Sub Pop at 30: How a Seattle record label's storied past prepared it for the future | The Seattle Times](https://images.seattletimes.com/wp-content/uploads/2018/08/2d4cc4b0-952d-11e8-9fa4-24f95b323b24.jpg?d=1560x1456)
Sub Pop at 30: How a Seattle record label's storied past prepared it for the future | The Seattle Times
![Sub Pop Records: Bruce Pavitt and Jonathan Poneman - How I Built This with Guy Raz (podcast) | Listen Notes Sub Pop Records: Bruce Pavitt and Jonathan Poneman - How I Built This with Guy Raz (podcast) | Listen Notes](https://cdn-images-1.listennotes.com/podcasts/how-i-built-this/sub-pop-records-bruce-pavitt-VtbLeMyc7kQ-7D_Jb6gUsAn.1400x1400.jpg)
Sub Pop Records: Bruce Pavitt and Jonathan Poneman - How I Built This with Guy Raz (podcast) | Listen Notes
![In search of Sub Pop's soul: celebrating 30 years of the label that gave us Nirvana, the Seattle Sound and 'cob nobblers' In search of Sub Pop's soul: celebrating 30 years of the label that gave us Nirvana, the Seattle Sound and 'cob nobblers'](https://www.nme.com/wp-content/uploads/2018/08/nirvana-sup-pop-2.jpg)
In search of Sub Pop's soul: celebrating 30 years of the label that gave us Nirvana, the Seattle Sound and 'cob nobblers'
![mudhoney on Twitter: "Jonathan Poneman & Bruce Pavitt, two beautiful visionary men. Photo by Charles Peterson cc @subpop http://t.co/qfESbPmJgj" / Twitter mudhoney on Twitter: "Jonathan Poneman & Bruce Pavitt, two beautiful visionary men. Photo by Charles Peterson cc @subpop http://t.co/qfESbPmJgj" / Twitter](https://pbs.twimg.com/media/BPJ6_SXCYAAKwiq.jpg)
mudhoney on Twitter: "Jonathan Poneman & Bruce Pavitt, two beautiful visionary men. Photo by Charles Peterson cc @subpop http://t.co/qfESbPmJgj" / Twitter
![30 Years Being Losers: Sub Pop's Bruce Pavitt, Jonathan Poneman, and Megan Jasper Look Back on the Label's History 30 Years Being Losers: Sub Pop's Bruce Pavitt, Jonathan Poneman, and Megan Jasper Look Back on the Label's History](https://www.kexp.org/media/filer_public_thumbnails/filer_public/78/9f/789fdf18-d972-48bf-be30-adf9584cf78a/subpop01.jpg__600x600_q85_crop_subject_location-1640%2C1837_subsampling-2_upscale.jpg)
30 Years Being Losers: Sub Pop's Bruce Pavitt, Jonathan Poneman, and Megan Jasper Look Back on the Label's History
![Kevin Cole on Twitter: "Happy Birthday to Jonathan Poneman, co-founder of @ subpop records and dear friend of @kexp! Signing local bands such as @mudhoney, #nirvana and #tad, #subpop became a breeding ground Kevin Cole on Twitter: "Happy Birthday to Jonathan Poneman, co-founder of @ subpop records and dear friend of @kexp! Signing local bands such as @mudhoney, #nirvana and #tad, #subpop became a breeding ground](https://pbs.twimg.com/media/DpGn0xRUYAIEojy.jpg:large)