![digital advertising: Learning the right lessons from Adidas, Marketing & Advertising News, ET BrandEquity digital advertising: Learning the right lessons from Adidas, Marketing & Advertising News, ET BrandEquity](https://etimg.etb2bimg.com/thumb/msid-71923275,imgsize-706169,width-1200,height-628,overlay-etbrandequity/learning-the-right-lessons-from-adidas.jpg)
digital advertising: Learning the right lessons from Adidas, Marketing & Advertising News, ET BrandEquity
![GameFace ar Twitter: "Global brands like @Adidas and @Virgin are keen to include #esports in their global #media and #marketing campaigns and are part of the #GameFace jury to gain greater insight GameFace ar Twitter: "Global brands like @Adidas and @Virgin are keen to include #esports in their global #media and #marketing campaigns and are part of the #GameFace jury to gain greater insight](https://pbs.twimg.com/media/Ew1eRY7WgAIW0zL.jpg)
GameFace ar Twitter: "Global brands like @Adidas and @Virgin are keen to include #esports in their global #media and #marketing campaigns and are part of the #GameFace jury to gain greater insight
![Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness - ExchangeWire.com Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness - ExchangeWire.com](https://www.exchangewire.com/wp-content/uploads/2018/10/image.png)