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![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_live/public/d8/images/methode/2020/08/27/801aa20e-e6a5-11ea-8600-abe4f45458c9_image_hires_125414.jpg?itok=bfd554JC&v=1598504060)
Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post
![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/08/27/801aa20e-e6a5-11ea-8600-abe4f45458c9_image_hires_125414.jpg?itok=B0UBTH10&v=1598504060)